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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">history</journal-id><journal-title-group><journal-title xml:lang="ru">ВЕСТНИК РГГУ. Серия «Литературоведение. Языкознание. Культурология»</journal-title><trans-title-group xml:lang="en"><trans-title>RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6355</issn><publisher><publisher-name>RSUH</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/2686-7249-2022-8-182-192</article-id><article-id custom-type="elpub" pub-id-type="custom">history-1212</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Креативность личности в языке и коммуникации</article-title><trans-title-group xml:lang="en"><trans-title>Personality creativity in language and communication</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Заботкина</surname><given-names>В. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Zabotkina</surname><given-names>V. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Вера И. Заботкина, доктор филологических наук, профессор</p><p>125047, Москва, Миусская пл., д. 6</p></bio><bio xml:lang="en"><p>Vera I. Zabotkina, Dr. of Sci. (Philology), professor</p><p>bld. 6, Miusskaya Sq., Moscow, 125047</p></bio><email xlink:type="simple">zabotkina@rggu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российский государственный гуманитарный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian State University for the Humanities</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>19</day><month>10</month><year>2022</year></pub-date><volume>1</volume><issue>8-2</issue><fpage>182</fpage><lpage>192</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Заботкина В.И., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Заботкина В.И.</copyright-holder><copyright-holder xml:lang="en">Zabotkina V.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://history.rsuh.ru/jour/article/view/1212">https://history.rsuh.ru/jour/article/view/1212</self-uri><abstract><p>В статье рассматривается проблема креативности личности в рамках дихотомии «язык VS коммуникация», которая встроена в триаду «язык – креативность – когниция». Данная триада анализируется в двух измерениях: с точки зрения креативности языковой системы; с точки зрения креативности языковой личности. Представлены модели и когнитивные механизмы креативности. Наряду с аналогией и инференцией выделяются три типа основного механизма креативности – девиации/отклонения: прагматическая (нарушение отношения знак – пользователь); семантическая (нарушение отношения знак – референт); концептуальная (нарушение отношения между концептуальными структурами исходного и нового значений). Особую роль в процессе креативного развития новых значений играет прагматическая девиация. Рассматривается вопрос о границах девиации и о том, что накладывает ограничения на развитие новых креативных значений. Мы доказываем, что ограничения на развитие новых креативных значений слова накладывает концептуальная структура исходного значения слова. Основываясь на последних достижениях российской и зарубежной когнитивной науки, мы анализируем структуру ментального лексикона в качестве основного компонента, играющего ведущую роль в креативности. Указывается на связь креативности с угрозой манипуляции. Доказывается, что языковая креативность может привести к созданию двусмысленности (неясности), что может привести к манипуляции. Определяются перспективы дальнейших исследований в области изучения креативности, а именно кросс-культурный подход к данному явлению.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the problem of personality creativity within the framework of the dichotomy “language VS communication”, which is built into the triad “language – creativity – cognition”. This triad is analyzed in two dimensions: from the point of view of the creativity of the language system; from the point of view of the creativity of a linguistic personality. Models and cognitive mechanisms of creativity are presented. Along with analogy and inference, there are three types of the main mechanism of creativity – deviations: pragmatic (distortion of the sign-user relationship); semantic (distortion of the sign-referent relationship); conceptual (distortion of the relationship between the conceptual structures of the original and new values). Pragmatic deviation plays a special role in the process of creative development of new meanings. The question of the boundaries of deviation and what imposes restrictions on the development of new creative meanings is considered. We prove that the limitations on the development of new creative meanings of the word are imposed by the conceptual structure of the original meaning of the word. Based on the latest achievements of Russian and foreign cognitive science, we analyze the structure of the mental lexicon as the main component that plays a leading role in creativity. The connection between creativity and the threat of manipulation is indicated. It is proved that linguistic creativity can lead to the creation of ambiguity (obscurity), which can lead to manipulation. The prospects for further research in the field of creativity are determined, namely, a cross-cultural approach to this phenomenon.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>языковая креативность</kwd><kwd>когниция</kwd><kwd>когнитивные механизмы</kwd><kwd>девиация</kwd><kwd>инференция</kwd></kwd-group><kwd-group xml:lang="en"><kwd>language creativity</kwd><kwd>cognition</kwd><kwd>cognitive mechanisms</kwd><kwd>deviation</kwd><kwd>inference</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Публикация статьи осуществляется при финансовой поддержке гранта РНФ № 22-18-00594.</funding-statement><funding-statement xml:lang="en">The publication of the article is supported by the Russian Science Foundation grant № 22-18-00594.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Боярская 1999 – Боярская Е.Л. 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