In the article, using the example of interactive visual novels, the problem of analyzing new forms of human sensory experience in the era of digitalization is considered. The central theme is a digitized initiation ritual presented as part of the sensory experience of the player in the interactive novels. The logic of rethinking and artistic reflection of the archaic ritual in fairy tales is revealed, the plot of which has become the most popular in the computer games industry through the fantasy genre. The channels and mechanisms for involving the player in the initiatory plot through various channels are described. First, through the interactive interaction of the player with the media. Secondly, through the visual component of the video game. And, thirdly, through verbal means – a text that reveals the plot. The process of building internal and external communication is analyzed: between the player and the authors of the interactive visual novel; player and electronic media; the player and the historical Other – the bearer of the initial experience of the initiation ritual. The question is raised about the functions of interactive visual novels through which the player’s technological experience is transformed into a sensual one. The reasons for the actualization of the plot of initiation in popular culture are considered, in particular, in the segment of video games, which includes interactive visual novels.