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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">history</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник РГГУ. Серия: Литературоведение. Языкознание. Культурология</journal-title><trans-title-group xml:lang="en"><trans-title>RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6355</issn><publisher><publisher-name>RSUH</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/2686-7249-2023-9-273-291</article-id><article-id custom-type="elpub" pub-id-type="custom">history-1454</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВИЗУАЛЬНЫЕ ИССЛЕДОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>VISUAL STUDIES</subject></subj-group></article-categories><title-group><article-title>Показывать vs рассказывать: в поисках определения визуального нарратива</article-title><trans-title-group xml:lang="en"><trans-title>Show vs tell. In search of a definition of visual narrative</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Субботина</surname><given-names>О. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Subbotina</surname><given-names>O. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ольга В. Субботина, кандидат искусствоведения</p><p>199034, Россия, Санкт-Петербург, Биржевая линия, д. 1</p></bio><bio xml:lang="en"><p>Olga V. Subbotina, Cand. of Sci. (Art Studies)</p><p>Birzhevaya line, Saint Petersburg, 199034</p></bio><email xlink:type="simple">olgavs421@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Библиотека Российской академии наук</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian Academy of Sciences Library</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>18</day><month>11</month><year>2023</year></pub-date><volume>0</volume><issue>9(2)</issue><fpage>273</fpage><lpage>291</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Субботина О.В., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Субботина О.В.</copyright-holder><copyright-holder xml:lang="en">Subbotina O.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://history.rsuh.ru/jour/article/view/1454">https://history.rsuh.ru/jour/article/view/1454</self-uri><abstract><p>После нарративного поворота и размывания границ нарратологии, а также смены научной парадигмы с классической, основанной на идеях формализма и структурализма, на постклассическую, тесно связанную с междисциплинарностью, вопросы терминологии и методологии стали важной частью дискуссий, в том числе, внутри visual studies. Этот важный сдвиг определил не только научную оптику и проблематику новых исследований, но и теоретические установки. Понятие «визуальный нарратив» появилось на стыке интереса к сфере визуального и повествовательного, и его в полной мере можно назвать результатом развития междисциплинарности. В западноевропейской литературе используются два основных термина, связывающих повествование со сферой образов, – это пикторальный и визуальный нарратив. И тот и другой относятся к постклассическому периоду развития нарратологии. В статье рассмотрены ключевые концепции и наиболее значимые авторы (В. Шмид, И.В. Тюпа, В. Кемп, М. Баль, В. Штайнер, В. Вольф и др.), в работах которых затронуты вопросы самой возможности существования визуального повествования в изобразительном искусстве, его наиболее значимых характеристик, границ между текстом и образом, и соответственно представлены попытки определить сущность и границы визуального нарратива.</p></abstract><trans-abstract xml:lang="en"><p>After the narrative turn and blurring of the boundaries of narratology, after the shift from classical scientific paradigm, based on formalism and structuralism, to post-classical one, closely related to interdisciplinarity, the issues of terminology and methodology became an important part of debates, visual studies included. That important shift influenced not only the scientific framework for new researches, but also the theoretical principles. The notion of “visual narrative” emerged at the intersection of interest in the field of the visual and narrative, and it can be fully called the result of the interdisciplinarity development. In Western European literature there are two main terms that connect the narration with the sphere of images – these are pictorial and visual narrative. Both belong to the postclassical period of development of narratology. The article deals with the key concepts and significant authors (V. Tyupa, M. Bal, W. Schmid, W. Wolf, W. Steiner) whose works address the very possibility of visual narration in fine Arts, its most significant characteristics, the boundaries between the text and image; attempts have been made to define the essence and borders of visual narrative.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>трансмедиальная нарратология</kwd><kwd>визуальный нарратив</kwd><kwd>постклассическая нарратология</kwd><kwd>статическое изображение</kwd><kwd>фокализация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>transmedial narratology</kwd><kwd>visual narrative</kwd><kwd>postclassical narratology</kwd><kwd>static image</kwd><kwd>focalization</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Айснер 2022 – Айснер У. Комикс и последовательное искусство / Пер. с англ. М. Заславского. М.: МИФ, 2022. 192 с.</mixed-citation><mixed-citation xml:lang="en">Bal, M. 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