historyВЕСТНИК РГГУ. Серия «Литературоведение. Языкознание. Культурология»RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series2073-6355RSUH10.28995/2686-7249-2019-8-161-171history-753Research ArticleМЕДИАИССЛЕДОВАНИЯMEDIA STUDIESКонцепции «платформенного общества» в современных социокультурных исследованияхThe concepts of platform society in contemporary socio-cultural researchЗвереваГ. И.ZverevaG. I.

Галина И. Зверева, доктор исторических наук, профессор

125993, Россия, Москва, Миусская пл., д. 6

Galina I. Zvereva, Dr. of Sci. (History), professor

bld. 6, Miusskaya Sq., Moscow, Russia, 125993

galazver@mail.ruРоссийский государственный гуманитарный университетРоссияRussian State University of the HumanitiesRussian Federation20190603202008161171Copyright © Зверева Г.И., 20202020Зверева Г.И.Zvereva G.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://history.rsuh.ru/jour/article/view/753

В статье рассматриваются современные исследовательские стратегии социально-культурного анализа информационно-коммуникационных процессов и технологий в условиях медиатизированного общества. Внимание ученых привлекают место и роль глобальных медийных цифровых платформ в политическом, экономическом и социальном управлении. В особенности исследовательский интерес направлен на изучение форм и способов воздействия медиаплатформ на социальные коммуникации, публичную и частную сферы жизни общества. Поиски ученых тесно связаны с проблемами обновления концепций, понятийного аппарата и проблемных полей в социокультурных исследованиях. Это способствует введению в научный оборот ключевого понятия «платформенное общество», стимулирует формирование одноименных концепций и междисциплинарного направления platform studies в социокультурных исследованиях. В теоретической разработке новейших концепций «платформенного общества» можно выделить несколько проблемных узлов. В их числе: содержание понятия «платформенное общество», идея «платформенного» управления медиаконтентом и социальным общением, роль цифровых платформ в формировании «новой социальности».

The article discusses modern research strategies of socio-cultural analysis of information and communication processes and technologies in a mediatized society. The attention of scholars is attracted by the place and role of global media digital platforms in political, economic and social management. In particular, research interest is aimed at studying the forms and methods of the impact of media platforms on social communications, the public and private spheres of society. The search for scholars is closely connected with the problems of updating concepts, conceptual apparatus and problem fields in socio-cultural studies. This contributes to the introduction of the key concept of “platform society” into research circulation, stimulates the formation of the concepts of the same name and the interdisciplinary direction of platform studies in socio-cultural studies. In the theoretical development of the latest concepts of a “platform society”, several problem nodes can be distinguished. Among them: the content of the concept of “platform society”, the idea of “platform” management of media content and social communication, the role of digital platforms in the formation of a “new sociality”.

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The authors declare that there are no conflicts of interest present.