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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">history</journal-id><journal-title-group><journal-title xml:lang="ru">ВЕСТНИК РГГУ. Серия «Литературоведение. Языкознание. Культурология»</journal-title><trans-title-group xml:lang="en"><trans-title>RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6355</issn><publisher><publisher-name>RSUH</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/2686-7249-2020-6-137-143</article-id><article-id custom-type="elpub" pub-id-type="custom">history-889</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫК СМИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LANGUAGE OF MASS MEDIA</subject></subj-group></article-categories><title-group><article-title>Прагматика использования слова «свобода» в современном интернет-издании «РБК»</article-title><trans-title-group xml:lang="en"><trans-title>Pragmatics of using the word “freedom” in the modern online publication RBC</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Каневская</surname><given-names>Я. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Kanevskaya</surname><given-names>Ya. Ye.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Яна Е. Каневская </p><p>125993, Россия, Москва, Миусская пл., д. 6</p></bio><bio xml:lang="en"><p>Yana Ye. Kanevskaya</p><p>bld. 6, Miusskaya Sq., Moscow, Russia, 125993</p></bio><email xlink:type="simple">miss.kanewsckaya@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российский государственный гуманитарный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian State University for the Humanities</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>20</day><month>12</month><year>2020</year></pub-date><volume>0</volume><issue>6</issue><fpage>137</fpage><lpage>143</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Каневская Я.Е., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Каневская Я.Е.</copyright-holder><copyright-holder xml:lang="en">Kanevskaya Y.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://history.rsuh.ru/jour/article/view/889">https://history.rsuh.ru/jour/article/view/889</self-uri><abstract><p>Данная статья содержит анализ прагматики использования слова в медиатексте. Существительное «свобода» относится к числу лексических единиц, которые обозначают социальные категории, а потому оно имеет прагматический заряд еще до включения в текст. Прагматический потенциал слова «свобода» может обострить социальную значимость и воздействующую силу медиатекста. Делается вывод о больших прагматических возможностях слова «свобода».</p></abstract><trans-abstract xml:lang="en"><p>The article is an analysis of the pragmatics of using the word in the media text. The noun “freedom” is one of the lexical units that denote social categories, and therefore is pragmatically charged even before being included in the text. The pragmatic potential of the word “freedom” can sharpen the social significance and influence of the media text. The conclusion is made about the great pragmatic possibilities of the word “freedom”.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медиатекст</kwd><kwd>прагматика</kwd><kwd>прагматический потенциал слова</kwd><kwd>прагматический заряд слова</kwd><kwd>лексема «свобода»</kwd><kwd>интернет-СМИ</kwd><kwd>«РБК»</kwd></kwd-group><kwd-group xml:lang="en"><kwd>mediatext</kwd><kwd>pragmatics</kwd><kwd>pragmatic potential of the word</kwd><kwd>pragmatic charge of the word</kwd><kwd>lexeme “freedom”</kwd><kwd>Internet media</kwd><kwd>RBC</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Гуревич 1984 – Гуревич А.Я. Категории средневековой культуры. М.: Искусство, 1984.</mixed-citation><mixed-citation xml:lang="en">Gurevich, A.Ya. 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