Brand journalism tools in the formation of the media influence model in information space
https://doi.org/10.28995/2686-7249-2019-9-70-76
Abstract
The article is devoted to the issues of information influence in the global media space. It discusses brand journalism as a modern approach to the content creating and interacting with the audience.The author also proposes her conception of the media influence model in the information space. On the example of the activity of the CGTN media holding (China), the implementation of the media influence model based on the brand journalism approach is shown.
About the Author
V. I. Yarnykh
Russian State University for the Humanities
Russian Federation
Russian Federation
Veronika I. Yarnykh
bld. 6, Miusskaya Square, Moscow, Russia, 125993
References
1. Bull, A. (2013), Brand Journalism, Routledge; Taylor&Francis Group, New York, USA.
2. Khatiashvili, G. (2014), “Media brands and journalist marketing”, Journalist, vol. 4, pp. 49–50.
Review
For citations:
Yarnykh V.I. Brand journalism tools in the formation of the media influence model in information space. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2019;(9):70-76. (In Russ.) https://doi.org/10.28995/2686-7249-2019-9-70-76
Views:
327
Email this article 