Face and reputation: linguistic and cultural characteristics
https://doi.org/10.28995/2686-7249-2022-8-170-181
Abstract
The paper deals with reputation and face treated as emotional and rational evaluation and self-evaluation of a person correlating with their respect and self-respect. The most important features of respect/disrespect reflect its deontic character and focus on the correlation of respect/disrespect and affection/disaffection. The emotional component of this attitude is its basis, whereas the rational component is its addition. The feeling of self-respect is actualized if it may be threatened. The descriptions of reputation usually contain expressed or inferred motivation for such attitude. Reputation may be a masque meant to hide real motives of behavior. The correlation between respect/disrespect and reputation may be presented as an opposition of process Vs result and content Vs form when we describe the attitude to a person, or group, or organization. Reputation is connected with external signs – someone’s good or bad name. A speech act description of reputation and face includes the contradistinction of sincere and formal behavior in a situation of a threat to respect and selfrespect of a person. Conceptualization of face is predominantly determined by the norms of certain communities in a certain epoch.
About the Author
V. I. Karasik
Pushkin State Russian Language Institute
Russian Federation
Russian Federation
Vladimir I. Karasik, Dr. of Sci. (Philology), professor
bld. 6, Acad. Volgin St., Moscow, 117485
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Review
For citations:
Karasik V.I. Face and reputation: linguistic and cultural characteristics. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2022;1(8-2):170-181. (In Russ.) https://doi.org/10.28995/2686-7249-2022-8-170-181
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