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Corporate TV as a tool of corporate brand journalism
https://doi.org/10.28995/2686-7249-2022-10-73-81
Abstract
The article studies the issues of corporate (brand) journalism as a modern integrated approach to the formation of corporate content. As one of the brand-journalism tools, the article describes modern corporate television. Its use cases for the formation of a versatile media image of the organization are given.
About the Author
V. I. YarnykhRussian Federation
Veronika I. Yarnykh, Cand. of Sci. (Economics)
bld. 6, Miusskaya Sq., Moscow, 125047
References
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Supplementary files
For citation: Yarnykh V.I. Corporate TV as a tool of corporate brand journalism. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2022;(10):73-81. https://doi.org/10.28995/2686-7249-2022-10-73-81
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