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Local media in the structure of media systems. At the border between interpersonal and mass communication
https://doi.org/10.28995/2686-7249-2022-10-82-96
Abstract
The article focuses on local media, which turned out to be closely linked to a number of forms of participatory journalism. The question of the specific status of such means of communication in media systems is raised. Analysis of the nature of mass communication suggests that local media operate on the boundary of two types of communication – the interpersonal and mass, that determines their integration into the life of social groups and the ease with which laymen can enter the process of mass information exchange. It is suggested that local media have the properties of fractals, which allows them to adapt to changes in the social environment.
About the Author
K. A. ZorinRussian Federation
Kirill A. Zorin, Cand. of Sci. (Philosophy)
bld. 6, Miusskaya Sq., Moscow, 125047
bld. 1A, Vvedensky St., Moscow, 117342
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Supplementary files
For citation: Zorin K.A. Local media in the structure of media systems. At the border between interpersonal and mass communication. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2022;(10):82-96. https://doi.org/10.28995/2686-7249-2022-10-82-96
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