Transformation of the activities of modern museums in the context of digital culture

Abstract

The article is attempted to interpret the museum in the context of a new modernity, formed in the context of structural changes in the society. As a result of the active introduction of digital technologies into the museum space, the content of cultural potential has been significantly transformed and representation in the global network has led to the complication of representation models. The dual nature of the museum – physical and digital spaces, makes it possible to diversify the process of communication with visitors, introduce qualitatively new interaction practices. The realized cases of museums are a timely response to the request from visitors and act as an alternative to expanding their cultural capital. In the context of new sociocultural trends communication between the museum and the visitor is based on the principle of equality not subordination, it is implemented in the format of a participatory museum. In the modern world the scope of museums has gone beyond their classical understanding. Today museums are social innovators in solving significant problems of society.