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Humour and irony in the discourse of healthy lifestyle
https://doi.org/10.28995/2686-7249-2024-12-104-118
Abstract
The paper analyzes the humorous component which is used by the participants of the discourse of healthy lifestyle. The discourse of healthy lifestyle belongs to those types of discourse which are formed around a particular highly significant social topic. The discourse under discussion exists in the institutional and everyday formats. Institutional discourse of healthy lifestyle is implemented through the promotion of a healthy lifestyle. In the everyday format, that discourse includes, on the one hand, various statements of supporters of healthy lifestyle, and, on the other hand, statements of those who do not want to adhere to a healthy lifestyle. Critical attitude towards healthy lifestyle is often expressed in humorous Internet memes. The study is based on 253 memes in Russian, English, German, Polish and French.
The purpose of the study is to show how healthy lifestyle, being a social value, nevertheless becomes a target for humor and irony.
Jokes about healthy lifestyle are based on the collision of norm and anti-norm: in Internet memes, healthy lifestyle appears as something that interferes with happiness, while the unhealthy life-style is associated mainly with positive emotions. In that sense, the everyday discourse is opposed to the institutional one, since the value of healthy lifestyle promoted by the state is questioned in memes.
About the Author
K. M. ShilikhinaRussian Federation
Ksenia M. Shilikhina, Dr. of Sci. (Philology)
394018; 1, Universitetskaya Sq.,; Voronezh
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Supplementary files
For citation: Shilikhina K.M. Humour and irony in the discourse of healthy lifestyle. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2024;(12):104-118. https://doi.org/10.28995/2686-7249-2024-12-104-118
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