Media consumption and media behavior of zoomers
https://doi.org/10.28995/2686-7249-2025-10-94-102
Abstract
The article considers the features of media consumption and media behavior of generation Z. It exactly is the generation that plays a key role in the development of the creative economy, the formation of the media space and the media communication system. Under the influence of zoomers, significant changes are taking place in the development of media platforms, the labor market, and media marketing.
About the Author
N. Ya. Makarova
Russian State University for the Humanities
Russian Federation
Russian Federation
Nataliya Ya. Makarova, Cand. of Sci. [Pedagogics], associate professor
6-6, Miusskaya Sq., Moscow, 125047
References
1. Atadzhanov, M. (2015), “The transitional generation in modern society. From generation X to the Internet generation”, Nauchnyi vestnik Voronezhskogo gosudarstvennogo arkhitekturno-stroitel’nogo universiteta. Seriya: Sotsial’no-gumanitarnye nauki, vol. 8, no. 4, pp. 69–73.
2. Kucherihin, V.V. (2018), “Generation Z is the generation of ‘live TV’ and ‘Stories’ ”, in Tselikova, E.V., ed., Materialy Vserossiiskoi nauchno-prakticheskoi konferentsii [Proceedings of the All-Russian Scientific and Practical Conference, Cherepovets, November 21–22, 2017], Cherepovetskii gosudarstvennyi universitet, Cherepovets, Russia, pp. 70–72.
Review
For citations:
Makarova N.Ya. Media consumption and media behavior of zoomers. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2025;(10):94-102. (In Russ.) https://doi.org/10.28995/2686-7249-2025-10-94-102
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