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RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series

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Allusion in business publications headlines (based on the “RBC” newspaper)

https://doi.org/10.28995/2686-7249-2017-7-145-150

Abstract

The article is devoted to the use of allusion as an expressive tool and as an instrument to fulfill the author’s intention. Materials from business newspaper “RBC”, published in the last year are considered. It is concluded that the headings of the allusion, depending on the structure can be divided into two types, each has its own characteristics.

About the Author

Yulia Podkina
Russian State University for the Humanities
Russian Federation


References

1. Лазарева Э.А. Заголовок в газете. Свердловск: Изд-во Уральского ун-та, 1989. С. 25.

2. Милованова С.О. Газетный заголовок как средство актуализации смысла // Известия Тульского гос. ун-та: Гуманитарные науки. 2010. № 1. С. 368-372.

3. Фатеева Н.А. Интертекст в мире текстов. СПб.: КомКнига, 2007. С. 63.

4. Денисова Г.В. В мире интертекста: язык, память, перевод. М.: Азбуковник, 2003. С. 85.


Review

For citations:


Podkina Yu. Allusion in business publications headlines (based on the “RBC” newspaper). RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2017;(7):145-150. (In Russ.) https://doi.org/10.28995/2686-7249-2017-7-145-150

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ISSN 2073-6355 (Print)