Functional Features of the Contemporary Theatrical Movie Trailer

Gleb Sukovatykh

doi:10.28995/2686-7249-2017-10-2-280-288

Functional Features of the Contemporary Theatrical Movie Trailer

Gleb Sukovatykh

https://doi.org/10.28995/2686-7249-2017-10-2-280-288

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Abstract

The article examines the changing functions of a modern theatrical trailer and reveals the causes of such alterations. These changes are demonstrated on the example of typical theatrical trailers for films of different genres that were released in three time periods - the“classical”, “transitional” and “modern”. The author argues that the trailer and the way it affects the viewer has undergone a substantial change in the context of the contemporary screen culture. As a result,during these three time periods the key function of the movie trailer has also undergone significant changes.

Keywords

трейлер, кино, фильм, функция, зритель, экранная культура, trailer, film, function, audience, screen culture,

About the Author

Gleb Sukovatykh

Russian StateUniversity for the Humanities
Russian Federation

References

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Supplementary files

For citation: Sukovatykh G. Functional Features of the Contemporary Theatrical Movie Trailer. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2017;(10-2):280-288. https://doi.org/10.28995/2686-7249-2017-10-2-280-288

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