Perception issues of journalist’s professional identity

Abstract

The article is devoted to the study of factors that determine the professional identity of journalists in the information society and their perception by the media community. Due to the universalization of the profession, the identifers of professional activity have undergone signifcant changes and the identity itself is eroded. Today being a modern journalist means to be able to work for different media formats simultaneously, to adapt to new technologies and use modern equipment for collecting and relaying the information, to work with a large amount of information, being able to interact with the audience keeping in mind the “subject-subject” relationships, to comply with ethical and legal norms and fnd new forms of professional creative work. Journalism education plays an important role in the formation of professional identity. If prior to beginning his professional activity, the student gains strong professional identifers, that will be the key to his career and personal growth.