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The equivalent loanwords functioning in the modern media text
https://doi.org/10.28995/2073-6355-2018-11-143-150
Abstract
The article is devoted to one of the most debatable linguistic issues: loanwords emergence in the Russian speech. Special attention is paid to the foreign-language words which have Russian semantic analogs (equivalent loanwords). English is the main source of these neologisms in the last decades owing to the political and economic reasons. Therefore loanwords in this article are English equivalents. Media text is the main platform for any linguistic innovation because the modern culture is media culture. Lexical and stylistic preferences of journalists form the society language taste, the ideal models of Russian language and imply critical attitude to language means selection. “Kommersant”, “MK”, “Rossiyskaya Gazeta”, and online-edition “Wonderzine” publications of 2006–2018 are the material for this article. The choice of sources is caused by existence of various, often social, subjects in them and also by mass distribution, including Internet. In the article an attempt is made to defne the place and purposes of the so-called excess loanwords using in media texts.
About the Author
Yu. V. YakovlevaRussian Federation
Yuliya V. Yakovleva, PhD in Philology
bld. 6, Miusskaya Square, Moscow, 125993
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Supplementary files
For citation: Yakovleva Y.V. The equivalent loanwords functioning in the modern media text. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2018;(11):143-150. https://doi.org/10.28995/2073-6355-2018-11-143-150
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