“What are they worried about? Why are they smiling?”: Emotional repertoire in magazines’ photography of the Thaw

The paper considers expressions of emotions in the magazines’ photography of the Thaw, that play a signifi role in the bodily representations of that period. The era was oriented on sincerity that realized itself in photography through the aff of a gesture, through an emphasis on the immediacy of emotional reactions, through the attention to everyday life. Thus the romanticism of the sixties revealed itself by suggesting a diff view on the Soviet man. The most noticeable changes occurred in the representation of power, as well as in the pictures of youth and children that became widespread during that period. The emotionality of the Khrushchev’s epoch can be opposed not only to the visual stillness of the Stalinist era, but also to the more limited repertoire of bodily expressions of the Brezhnev stagnation. Once again that underlines the cultural uniqueness of the Thaw determines its specifi .

Changes in the field of visuality occurred in connection with changes in the political life of the country, an increase in foreign contacts, and the development of the media sphere. The article considers the periodical illustrated magazines such as “Ogonek”, “Soviet Photo”, “Soviet Union”, “Soviet Woman”, “Health”, etc. It focuses on the format of publications, comparing text and images, as well as their placement in the periodicals.

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