Brand journalism in the modern media space. Opportunities and restrictions
https://doi.org/10.28995/2686-7249-2020-6-65-71
Abstract
The article is devoted to the issues of information influence on the audience in the global media space. This material examines brand journalism as a modern approach to interacting with the audience in the modern global media space. Brand journalism is a new interdisciplinary approach to promoting an idea, concept or brand is the foundation for the media influence model used by many companies.
About the Author
V. I. Yarnykh
Russian State University for the Humanities
Russian Federation
Russian Federation
Veronika I. Yarnykh
bld. 6, Miusskaya Sq., Moscow, Russia, 125993
References
1. Bull, A. (2013), Brand Journalism, Routledge; Taylor&Francis Group, New York, USA.
2. Movchan, A. (2019), Rossiya v epokhu postpravdy: Zdravy smisl protiv informatsionnogo shuma [Russia in the post-truth era: Common sense against information noise], Alpina Publisher, Moscow, Russia.
3. Siegert, G., Rimscha von, M.B. and Grubenmann, S., eds. (2017), Commercial Communication in the Digital Age. Information or Disinformation? Walter de Gruyter GmbH, Berlin; Boston, Germany, USA.
4. Yarnykh, V. (2019), “Use of the brand journalism tools in the formation of a model of media influence in the information space”, RSUH/RGGU Bulletin. “Literary Theory. Linguistics. Cultural Studies” Series, no. 9. pp. 70-76.
Review
For citations:
Yarnykh V.I. Brand journalism in the modern media space. Opportunities and restrictions. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2020;(6):65-71. (In Russ.) https://doi.org/10.28995/2686-7249-2020-6-65-71
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