Corporate media as a tool of communications in the global media space

Veronika Yarnykh

doi:10.28995/2073-6355-2018-1-75-80

Corporate media as a tool of communications in the global media space

Veronika Yarnykh

https://doi.org/10.28995/2073-6355-2018-1-75-80

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Abstract

The modern information society dictates new requirements for tools and technologies of interaction in the global communication space. Corporate media play an important role in this process. New approaches to understanding the role of corporate media in brand journalism, the global focus of corporate communications in general, allow to realize the integrative nature of technologies of interaction with parties interested in the development of the company’s brand as a whole.

Keywords

коммуникационное пространство, корпоративные медиа, корпоративные коммуникации, информационное общество, бренджурналистика, communcational space, corporate media, corporate communications, informational society, brand-journalism,

About the Author

Veronika Yarnykh

Russian State University for the Humanities
Russian Federation

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Supplementary files

For citation: Yarnykh V. Corporate media as a tool of communications in the global media space. RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies”, Series. 2018;(1):75-80. https://doi.org/10.28995/2073-6355-2018-1-75-80

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